Top 5 Social Apps in Ghana - Q1 2023 Performance Review

In the first quarter of 2023, the top 5 social apps in Ghana showcased varying performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at the data from Sensor Tower.

TikTok saw a significant fluctuation in weekly downloads, starting at 284K in late December and peaking at 383K in the first week of January. By the end of March, downloads stabilized around 212K. The app's weekly revenue ranged from approximately $1.7K to $3.2K, with a notable peak of $3.2K in the last week of March. Active users remained consistently high, fluctuating between 4.2M and 5M throughout the quarter.

LINE PLAY - Our Avatar World had minimal activity in terms of downloads, with negligible numbers throughout the quarter. The app's weekly revenue varied, reaching a high of $318 at the end of January. Active users hovered around the low twenties, ending the quarter with 19 active users.

StreamKar - Live Stream & Chat had modest weekly download numbers, with a peak of 33 in early March. The app's revenue showed a steady increase, peaking at $279 in mid-March. Active users saw a gradual rise, starting at 36 and increasing to 42 by the end of March.

Bigo Live - Live Streaming App experienced a steady climb in weekly downloads, reaching a high of 12.2K in the final week of March. Weekly revenue also saw fluctuations, peaking at $569 in early February. Active users increased significantly, starting at 11.6K in late December and reaching 22.5K by the end of March.

Poppo live demonstrated consistent download numbers, peaking at 6.2K in the first week of January. Revenue fluctuated slightly, with a peak of $330 in mid-March. Active users remained relatively stable, ranging from 22.3K to 24K throughout the quarter.

For more detailed insights on app performance, visit Sensor Tower.